I think benefits are incredibly difficult to understand. I've made mistakes that have been costly. I've gone to the "wrong" doctor and chosen the wrong plan for my family. I've been frustrated. So, I decided to take my own advice.
One of the primary themes in my programs and speeches is to encourage companies and individuals to stop saying "we've always done it this way". That mindset can be damaging, as you never move onto a better approach to tackle a business challenge.
So I embarked on a detailed research project about benefits communication. I determined, through the great input of many experts in the field, that there was ample room for humor to augment the traditional messages and communication vehicles used in the industry.
I wrote several humorous and informative scripts and produced a series of videos that can be customized for each individual company's needs. I am excited about this approach because I truly believe it can make a big difference in the lives of many people.
As an entrepreneur, I have unlimited freedom to pursue whatever paths and projects I desire. I have certainly chosen many wrong paths and learned so much from it. This path is one that just feels right. Thanks so very much for reading.